Analysis of Variables Influencing Sense of Community and Religious of Muslim Preachers in Using Social Media in Central Sulawesi, Indonesia

This study aims to determine the behavior of preachers by using variables taken from previous research. uses a mixed method between quantitative and qualitative. Data were collected through survey approach, focus group discussions, in-depth interviews. The sample this was selected random sampling technique in several districts with total 90 samples. Surveys are shared online. object research is young who enter millennial generation active lecturing. Quantitative data results processed descriptive statistical while interview qualitative approach. indicate that seeking information, hedonic behavior, close friendships, expanding when spreading Islamic symbols have contributed significantly social lecturing lecturers Central Sulawesi. contributes development future da'wah strategies.